San Mateo-based investment firm Goodwater Capital, SoftBank Ventures Korea and KB Investment have invested $17 million in Korean internet radio app Spoon Radio, TechCrunch reported.

The investment marks a Series B round for Spoon Radio parent Mykoon, which has previously launched and tasted failure with smartphone battery sharing service Plugger.

“Unlike Facebook and Instagram where people pretend to have perfect lives, we wanted to create an accessible space for people to find and interact with influencers that they could relate with on a real and personal level through an audio and pseudo-anonymous format,” said Mykoon CEO Neil Choi.

Part of the funding raised will be used to expand Spoon Radio’s coverage across Southeast Asia and rest of Asia.

The platform boasts 2.5 million downloads and “tens of millions” of audio broadcasts uploaded each day. It is banking on growth in markets such as Japan, Indonesia and Vietnam outside Korea, where a majority of its users are based.

Goodwater was an early investor in Musical.ly, the short video app acquired by China’s Bytedance for $1 billion earlier this year.

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